Exciting news from Twitter! This week, the social media platform announced its plans to initiate payments to creators. Twitter will be introducing a payment system to support and compensate content creators for their valuable contributions. This move aims to further empower and incentivize creators, acknowledging their role in shaping the vibrant Twitter community.
Great news for Twitter Blue subscribers! Notifications are being sent out to inform them that they will soon begin receiving payouts from the monetization program, as initially announced by Elon Musk back in February. The wait is finally over, and users can anticipate the exciting prospect of earning from their content on the platform.
Elon Musk’s announcement several months ago about the opportunity for eligible users to earn money through ads on the platform, an update has finally arrived. Creators can expect their earnings to arrive “within the next 72 hours.”
This revenue-sharing program is exclusive to users who have subscribed to Twitter Blue and revolves around ads placed in replies to tweets. Early reports indicate that payout amounts have varied, with some creators receiving a few thousand dollars while others have earned nearly $40,000, depending on their follower count. In a recent thread, Twitter also mentioned plans to expand eligibility to more creators later this month, opening up additional opportunities for monetization.
The specifics of how payouts are determined and the portion of revenue retained by Twitter itself remain unclear at this time. However, accounts must have garnered a minimum of 5 million impressions on their tweets over the past three months to be eligible for payouts. Notable conservative YouTuber Benny Johnson revealed his potential earnings, amounting to nearly $10,000, while the Twitter account @Elon_alerts, dedicated to sharing Elon Musk’s activity, disclosed a payout of approximately $2,200. According to Musk’s tweet, payouts are cumulative from February, when the program was initially announced.
These revenue-sharing payouts arrive amidst Twitter’s faced challenges as its position as a leading microblogging platform is being challenged. Meta’s Threads, a rival app with similarities to Twitter, launched recently, amassing a staggering 100 million users within days. Musk also implemented restrictions on the number of tweets users can read, citing concerns about data scraping and system manipulation. These developments present an intriguing dynamic for a company that heavily relies on advertising revenue to sustain its operations. Furthermore, data from Cloudflare reveals a notable decline in Twitter’s traffic since January.
The landscape surrounding Twitter is evolving, and it will be fascinating to observe how the platform adapts and navigates these changing dynamics.
