San Francisco authorities are poised to bill Elon Musk’s rebranded company, X, formerly Twitter, after the unauthorized installation of a flashing X sign atop its main office.
“No company, regardless of its size or influence, is exempt from adhering to municipal rules, and we will not allow unauthorised actions to go unpunished,” voiced an official.
Furthermore, city officials clarified that the company would be covering the expenses related to the inquiries carried out by the Department of Building Inspection and the Planning Department.
Attempts to reach X Corp. for their commentary were made.
The journey of rebranding the company hasn’t been entirely smooth. The company faced a brief hiccup when an attempt to remove the old name left only the letters “ER” visible on the building for a short period.
The bold move to abandon one of the most recognisable names in tech, including its associated blue bird logo, has sparked widespread debate.
A tech industry observer shared, “It’s a daring move to discard such a recognised brand identity, and it’ll be interesting to see if the gamble pays off.”
Elon Musk and the newly appointed CEO, Linda Yaccarino, are seeking to morph X into an all-encompassing “everything app”, intending to command a larger share of users’ digital lives and expenditures. “Our aim is to build beyond a simple social media platform; we aspire to create an online hub where users eagerly engage and invest their time and resources,” articulated Musk.
As of now, the rebranding has primarily manifested in aesthetic shifts, notably, the replacement of the ubiquitous blue bird with the X symbol on both desktop and mobile versions of the platform.
