LinkedIn is trialing a new short-form video feed akin to TikTok, With this test, LinkedIn follows in the footsteps of several other prominent apps that have introduced their short-form video feeds in the wake of TikTok’s surge in popularity, including Instagram, YouTube, Snapchat, and Netflix.
The feature was initially discovered by Austin Null, a strategy director at McKinney, an influencer agency. Null provided a quick preview on LinkedIn, unveiling the fresh feed nestled in the app’s navigation bar under a novel “Video” section. When users tap the Video icon, they’re greeted with a vertical stream of brief videos, allowing them to swipe, react, comment, or share. However, details about how the feed selects videos for users were not disclosed by the company.
This addition resembles the vertical short-form video feeds found in other apps, but LinkedIn’s feed notably focuses on career-related and professional content. While video posting has always been available on LinkedIn, the dedicated feed aims to enhance engagement and discovery on the platform by presenting concise videos for quick consumption.
Microsoft’s LinkedIn acknowledges that users are increasingly gravitating towards videos as a preferred format for learning from professionals and experts. Hence, the platform is testing a new method for users to discover relevant videos. As the feature is in early testing, it may not be accessible to most users yet.
The introduction of this feature coincides with the rise of creators garnering significant followings on TikTok, particularly for sharing insights and advice on topics such as career advancement, job hunting, and professional growth. LinkedIn’s new feed provides creators with another platform to share their video content and potentially reach a wider audience. There is also speculation that LinkedIn may monetize the feed in the future to incentivize creators to post their video content on the platform.
While the feature offers new opportunities for creators, some users may view the addition of yet another short-form video feed on popular apps as overwhelming.
