Apple’s ‘Scary Fast’ virtual event, slated for October 30, not only falls in the spooky season’s proximity but is generating considerable buzz in tech circles. The tagline, “Scary Fast,” has sparked speculation about what Apple has up its sleeve. Given Apple’s penchant for wordplay in its invitations, it’s widely believed that this cryptic phrase hints at something speed-related, possibly new silicon – could the M3 chip be making its debut just in time for this event?
If the rumors hold true, this event will be Apple’s final big reveal before the holiday gift-buying season goes into full swing. The lack of Mac-related updates during the recent iPhone event has only fueled expectations of significant Mac announcements. Besides, the anticipation is high for Apple to finally acknowledge the release of macOS Sonoma with compatible hardware.
The signs pointing to Mac updates have been mounting. Reports have suggested that stocks of MacBook Pros and iMacs, the two likely candidates for a refresh, are dwindling. Of course, any MacBook Pro refresh would likely feature a Pro or Max chip. If Apple indeed unveils the M3 chip, it would represent a break from the company’s established pattern of introducing new chips every six months.
The previous significant desktop chip announcement was the M2 Ultra, which coincided with a Mac Studio refresh at WWDC over the summer. Yet, earlier reports indicated supply chain constraints that led to Apple pushing back the launch of the 3nm M3 chip to 2024.
However, more recent rumors have rekindled hope for a sooner M3 chip launch. Apple is now speculated to unveil both an M3 MacBook Pro and a 24-inch iMac during the ‘Scary Fast’ event. The larger 34-inch all-in-one, the iMac Pro, could be delayed until next year.
As anticipation builds, Apple enthusiasts are eagerly awaiting the virtual event on October 30 to see what the tech giant has in store for its Mac lineup.
