Apple has appointed Sabih Khan, who comes from India, as its new chief operating officer, succeeding the retiring Jeff Williams. Khan, who joined Apple in 1995, has played a key role in building the company’s global supply chain and will now serve directly under CEO Tim Cook. However, some analysts believe Apple may need more than just operational changes to stay ahead in the fast-evolving world of artificial intelligence.
According to analysts from LightShed Partners, while Tim Cook has done a commendable job as CEO—leading Apple through the sale of over $2 trillion worth of iPhones—the company might now benefit from a more product-driven leader. Apple has appointed Sabih Khan, a native of India, as its new chief operating officer after Jeff Williams stepped down.
“AI is reshaping industries, and Apple could be left behind if it doesn’t adapt quickly,” they noted. The analysts pointed out recent delays in launching AI-powered Siri updates, as well as broader challenges Apple has faced with its AI features, despite announcing new capabilities at its 2024 WWDC event.
They also highlighted that calling the delays in Siri’s development “overpromising and underdelivering” would be putting it mildly. Apple: They believe Apple could lag in today’s fast-moving AI era.
Making things more challenging, Apple’s senior AI engineer Ruoming Pang recently left to join Meta’s AI team. Meanwhile, the company has also seen leadership changes in finance, with Kevan Parekh replacing Luca Maestri as CFO earlier this year.
Despite these transitions, analysts believe Apple needs bolder moves to avoid falling behind in the AI race.
