Adobe has introduced a powerful new text-to-video generation feature within its Firefly AI suite, setting the stage for competition against OpenAI’s Sora and Google’s Veo AI. This latest advancement, now accessible through Firefly’s revamped web app, is being positioned as the first “commercially safe AI video generation model,” designed to provide creative professionals with a reliable and legal tool for generating high-quality AI-driven content.
How Firefly’s Generative Video Model Works
The new Generative Video model enables users to create videos in two key ways:
- Text-to-Video Generation: Users can simply input a text description, and the AI will generate a short video based on the given prompt.
- Image-to-Video Generation: This feature allows users to reference an image alongside a text prompt to create customized video footage, offering greater creative flexibility.
Additionally, Firefly’s AI model gives users control over aspects such as camera angles, motion elements, and visual aesthetics, making it a valuable tool for designers, marketers, content creators, and filmmakers.
At launch, Firefly’s AI-powered video generation will support clips with a maximum resolution of 1080p and a duration of up to 5 seconds, processed at 24 frames per second. Adobe states that video generation currently takes about 90 seconds or more per request. However, the company is actively developing both a lower-resolution model for quicker iterations and a 4K model aimed at high-end professional video production.
Firefly AI’s Ethical and Legal Training Approach
Unlike many AI competitors that have faced legal challenges over copyright issues, Adobe asserts that Firefly AI has been trained exclusively on licensed content, including assets from Adobe Stock and public domain data. The company also does not use customer-generated content to train its AI models, ensuring that creators retain full ownership of their work without concerns over unauthorized data usage.
Smooth Compatibility with Creative Cloud Applications
To further enhance user experience, Adobe has deeply integrated Firefly AI into its ecosystem of professional creative applications, including:
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Express
This integration enables a smooth workflow, allowing users to easily generate AI-driven video clips, edit them within Adobe’s tools, and refine their final outputs with precision.
New Firefly AI Features
In addition to generative video capabilities, Adobe has introduced two other innovative features:
- Scene to Image – This feature allows users to transform rough 3D sketches into high-quality professional images, making it easier to conceptualize and create production-ready assets.
- Translate Audio & Video – This tool enables automatic translation of spoken dialogue into over 20 languages, while also preserving the speaker’s tone, cadence, and acoustics. The translation feature is particularly useful for global content creators who need to reach diverse audiences.
Adobe Firefly Subscription Pricing
Adobe has introduced two pricing tiers for its Firefly AI subscription plans:
- Standard Plan
- Price: ₹797.68 per month (or ₹7,986.24 per year, inclusive of GST)
- Benefits:
- 2,000 monthly credits for media processing
- 20 video generations (5-second, 1080p resolution)
- Pro Plan
- Price: ₹2,394.22 per month (or ₹23,944.56 per year)
- Benefits:
- 7,000 monthly credits for audio and video
- 70 video generations (5-second, 1080p resolution)
The Future of Firefly AI Video Generation
Adobe has not yet specified a launch date for the upcoming 4K video model but has confirmed that continuous improvements are underway. As AI-generated content becomes more widely used across industries, Firefly AI’s generative video tools could play a significant role in redefining digital creativity.
By integrating AI into its creative software suite, Adobe is ensuring that professional designers, marketers, and content creators can harness the power of AI while maintaining ethical and legal standards. As competition intensifies between Adobe, OpenAI, and Google, Firefly’s video generation capabilities could set a new industry benchmark for accessible and responsible AI-powered content creation.
